CLIENT
BH Press Comunicação, 2022
ROLE
Lead Design / Team Manager
DESIGN TEAM
Bruno M. Filogonio
Marina Figueiredo
Pedro Henrique Batista
Isabela Scarioli
BH Press Visual Identity
Rebranding and designing a new VI system, building a cohesive and consistent brand communication.
Bussiness needs
As part of the BH Press rebrand and modernization, it became necessary to come up with more consistent visual and design standards. The company strategy clearly pointed to an expansion on their operation; hence, the goal was not only to make the employees and clients to feel connected to the brand, but also follow the global design tendencies.
Methodology
Before defining the visual design and guidelines for the brand, it was important to understand its context. So first our team developed the goals, what the brand should represent and how we wanted to be perceived by the market, the clients and ourselves.
Media industry
Hectic, dynamic, high complexity issues and narrative driven. The Media industry requires constant revisiting and adaptation of the communication tools. The information should be acessible to all, and the symbols and their meaning are in constant movement.
New guideline concepts for the brand
Fresh
Renewed – Trendy
(Trend-centric design)
Professional
Experienced – Reliable – Competent
(Solid and consistent design)
Warm
Human – accessible
(Organic and fluid shapes)
Logo, type, symbol…
The comma represents the art of writing, communication, pause. It is still part of the BH Press symbol. But now, the comma is at the end and leaves the sentence in open, something yet to be written, which goes on. The symbol also looks like a wave emission for communication, and works as graphic support in layouts.
We found space for improvements in the logo typography by giving “BH” and “Press” weight difference. We also added a small distance between words; focussing on the Press, with less highlight for the local factor of BH (which stands for the city of Belo Horizonte).
Developing
After defining the guidelines and the logo, the next step was to unfold and design key brand guidelines for the communication system. Though the process was divided by steps, the team reviewed and worked on a dynamic process to develop the final product.
Stationery
Social Media
